B2B market research

Available from Circle Research

Circle is a specialist B2B market research company.

We help clients to understand what, and how, their stakeholders think – whether they are customers, prospects, employees, or opinion formers like the media. The issues we help to address are diverse. However, we have particular expertise in six areas:

1. Thought leadership and content development
2. Brand development and reputation tracking
3. Product and service development
4. Customer loyalty and satisfaction
5. Buyer behaviour, motivation and segmentation
6. Marketing channels and messaging

We are methodology neutral in our approach, focussing instead on the business issue and how best to address it. The majority of our projects are international in scope.

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