BUENOS AIRES, Argentina, May 17, 2018 /PRNewswire/ -- Frost & Sullivan's survey research,An End-user Perspective on Navigating Digital Transformation, Latin America, 2017, aims to understand the key IT-related challenges faced by regional companies, monitor the status of digital transformation (including newer solutions such as AI, AR/VR, and mCommerce), assess uses of business communication technologies, evaluate drivers behind investments in communication technology and appraise IT budgets.
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"Latin America organizations are highly interested in digital transformation, with fintech, omnichannel marketing, and API strategy being the top three investments in IT over the next two years," said Alpa Shah, Digital Transformation Global Vice President at Frost & Sullivan. "Established providers and new market entrants will have opportunities to grow revenues in this region by focusing on these investment areas."
Key research findings include:
"Aside from security and reliability, IT decision makers in Latin America are very interested in gaining access to cutting-edge features through cloud solutions," concluded Renato Pasquini, Digital Transformation Research and Consulting Director, Latin America at Frost & Sullivan. "Companies that can effectively help end-user industries implement a digital transformation strategy will succeed."
An End-user Perspective on Navigating Digital Transformation, Latin America, 2017is part of Frost & Sullivan's Digital Transformation Growth Partnership Service program. The research included 285 interviews in total.
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An End-user Perspective on Navigating Digital Transformation, Latin America, 2017
SOURCE Frost & Sullivan