To leverage business intelligence, integrate your array of data sources from a customer-centric perspective, with financial and operational perspectives secondary; monitor competitors by alternatives available to customers, not just industry players; anticipate customer impact of changes in social, economic, technological, legal environments; and enable the enterprise to act on timely intelligence for strategic results.

How we can help you adopt best practices:

* Establish shared vision among stakeholders for market intelligence usage
* Harness field data from sales, service, surveys, and all customer touch-points
* Identify master view of customer; develop data integration protocol
* Stream relevant data with holistic customer-centric view to stakeholders
* Anticipate business scenarios by implementing predictive analytics
* Build a culture of assumptions testing and fact-based decision-making
* Capture lessons learned and promote adoption of best known methods
* Benchmark marketing processes and critical corporate capabilities

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