Return on Marketing (Marketing ROI)

Available from Marketing Operations Partners

To quantify the results of your marketing investments, emphasize effectiveness, not just volume; provide a holistic view, to prevent side-swiping your overall objectives; connect to corporate objectives, not isolated endeavors; and test cause-and-effect, to refine assumptions.

How we can help you adopt best practices in defining, tracking and reporting Marketing ROI:

* Recommend sophisticated improvements for your existing metrics
* Assess your data capture and analysis capabilities
* Pilot a return on marketing strategy
* Combine financial, operational, performance and program metrics for key stakeholders’ information needs
* Substantiate the value of marketing campaigns, programs and initiatives as investments
* Develop a balanced scorecard that motivates employees and predicts customer perceptions
* Track teams’ significant achievements via self-reporting recognition programs
* Optimize value from your industry research and analyst consulting investments

Rate and Review Marketing Operations Partners

Rating: 0 - 0 reviews
Let users know what you would have wanted to know about this company.
Click on a star to rate this company
Post anonymously
When writing a review, please adhere to the Review Guidelines.