Targeting customers with a well-conceived direct marketing campaign is one of the most cost-effective marketing tools. With an effective, professional campaign, you can personalize your message, accurately measure results and repeat successful campaigns. To succeed, a direct marketing campaign requires each of the following:

Target Marketing - Send your message to the right audience. Key success factors include determining the best target markets and the proper messages for generating the desired response from those markets.

Graphic Design – Makes a positive first impression and quickly conveys your message. Key success factors include knowing your target market and then creating compelling visuals that enhance your messages to generate results.

Copywriting - The critical element to motivate action (buy your products, call your sales staff, and seek more information). Key success factors include staying consistent with your key selling points and proofreading and editing copy.

List Management - Essential to keeping your database up-to-date. Key success factors include selecting the right lists, obtaining complete contact information and cleaning the lists.

Distribution - Repetition is essential to success. Key success factors include determining the frequency and method of distribution that offer the greatest impact with the lowest cost-per-lead.

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