Media Management Services
Available from M/C/C
With media consumers seeking information and entertainment through vehicles as diverse as mobile phone applications, social networks, blogs and news feeds, our media tactics often cast a much narrower (but better targeted) net than our competitors. Instead of recommending that our clients invest heavily in mass media, we often help them create a program of more targeted, more cost-effective “touchpoints” in their customers’ lives. This way, our clients reach their customers many times over with more personalized messaging and better response rates.