White Papers by Melissa Data

  • Win Back Lost Customers with Email Append

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Are Duplicate Records Eroding Your Bottom Line?

    A recent study reported that organizations lose $611 billion each year due to bad data. One major root cause of bad data is duplicate records. Learn how a merge/purge solution can help reduce costs.